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Tuesday, September 16, 2014

STRIKE WHEN THE TIME IS RIGHT: Using BRAC to enhance Cognitive & Physical Performance



In my last blog, I announced the NOT SO SIMPLE TASK concerning introducing the importance of CHRONOTYPING to training plans, competitive and academic performance and the ability to focus, learn and perform daily life tasks.

 As I stated in the previous post, “Sleep loss or deprivation can have significant effects on performance, motivation, perception of effort and cognition (cognitive skills) as well as numerous other biological functions. Monitoring sleep-quality and quantity CAN BE USEFUL FOR EARLY DETECTION AND INTERVENTION BEFORE SIGNIFICANT PEFORMANCE AND HEALTH DECREMENTS ARE OBSERVED.”

Hopefully I have presented viable evidence of the importance of sleep to success in academics, athletics and biological functioning.  Another factor for consideration in improving learning, cognitive functioning, athletic performance and social interacting IS THAT OF CHRONOTYPING.

Regardless of whether you read this in the Bible or remember it from a sixties song “adapted” from the Bible, THERE IS A TIME UNTO EVERYTHING… OR, in terms of rest, study, training, competition, nutritional supplementing, test taking or learning, there ARE bodily cycles within the day THAT ARE OPTIMUM times for performing physical and mental tasks. 

I will leave the “definitive” word to expert Sport Physiologist/Coach Henk Kraaijenhof with his statement below:

“One simple factor might already help us here: it’s called chronotyping. Are you a morning-type or an evening-type, a lark or an owl?  Do you wake up fresh and sparkling, full of energy and wanting to train before breakfast? Or do you need time to wake up, warm-up and preferably train late in the afternoon. And of course there are people to whom it does not make a difference when they feel best, no extreme morning- or evening-types.
“But why is there no chronotraining which would research the effects of different times of training in relation to the adaptation to training? In other words, it would answer the question: does it matter when I train?

And I can answer that question for you now: YES, it does…and probably to quite a large extent.”


How many high school athletes do YOU know that train BEFORE school each day? I know many swim teams, both club and school, that have their elite kids train BEFORE SCHOOL each morning YEAR ROUND (okay, they get a month or 3 weeks off each year) I am also aware of many Football programs that have their athletes lift weights in the morning BEFORE SCHOOL. 

So, why am I bringing this fact up when the blog is supposed to be focused on CHRONOTYPING? SIMPLY BECAUSE THIS ROUTINE WILL GREATLY AFFECT THE STUDENT ATHLETES INVOLVED in regards to sleep deprivation, disruption of Basic Rest Activity Cycles, disruption of regenerative and adaptive needs and disruption of ability to focus, learn and cognitively perform in the classroom.  

BASIC REST ACTIVITY CYCLES (BRAC), introduced in Henk’s Chronotyping article as a type of ULTRADIAN PERFORMANCE RHYTHM, can best be explained by the quote below from the last (third) article attached to this post (Basic Rest Activity Cycles).

“To put it simply, fast brainwaves correspond to states of alertness and focus. Slower brainwaves correspond to states of imagination, daydreaming, or simply sleepiness.

“It turns out your brain needs to go into the “slow” state once in a while. Staying 100% focused for several hours straight is unsustainable, if not flat out impossible.”

Think about the last sentence from the quote above…then answer this question: “Have you ever had to teach students who simply cannot focus on the task at hand? Whether you are a coach teaching lifting technique at 6:15 A.M. OR a Math instructor of a SECOND PERIOD class who is explaining differential equations to student-athletes who arose at 5:00 A.M. and lifted and conditioned for 1 hour before school even started, DID YOU NOTICE some could focus, learn and perform while others “were in a fog”?

Do YOU think that students will eventually “get used” to the schedule and ADAPT so that they can focus and perform to the best of their ability from 6:00 am until after their afternoon practice? 

In addition to the various body-mind rhythms that control the timing of optimum levels of mental and physical functioning with levels of “wandering”, daydreaming and lethargy, there is also the growing problem of electronic overstimulation and it’s impact on teacher-student or coach-athlete communication. The first of the THREE articles I have attached below concerns this IMPACT OF TECHNOLOGY ON ATHLETES’ BEHAVIOUR (yes, behavior can be spelled that way IF you are a Brit), THINKING AND LEARNING BY Peter Thompson.

THIS MAY EVEN BE IMPORTANT TO PARENT-CHILD COMMUNICATION methods! EVEN IF YOU DON’T TAKE THE TIME TO READ ALL OF IT, PLEASE BE ON THE LOOK-OUT FOR “THE DISTRACTED MIND”, A BOOK COMING OUT IN 2015 BY NEUROSCIENTIST ADAM GAZZALEY AND PSYCHOLOGIST LARRY ROSEN. 

The book is best described in Thompson’s last paragraph: Neuroscientist Adam Gazzaley and psychologist Larry Rosen’s ‘The Distracted Mind’, the first brain book to approach the topic from both the psychological and the brain science perspectives, offering a look at how our increasingly saturated world of technology places potentially harmful demands on our brains, with tested strategies for regaining our ability to focus and attend.

NOW, TO MAKE THIS SIMPLE FOR ALL OF US, I have attached THE three, IMPORTANT and INFORMATIVE articles for PARENTS, TEACHERS AND COACHES who are interested in learning how to best prepare student athletes for success in ALL areas of development…mental, emotional, physical and spiritual.

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The Impact of Technology on Athletes’ Behaviour, Thinking and Learning

By PeterTHOMPSON
Saturday, September 13, 2014 

A colleague of mine was recently seated in a Starbucks in California, working on his laptop on some necessary work-related business. A group of three teenage boys seated nearby became interested in what he was doing and struck up a conversation, of sorts. One asked him directly what he was doing and who he worked for. On hearing the company name, “Hoka One One”, the teenager immediately ‘disappeared’ into his smartphone, while his friends picked up the conversation, while at the same time viewing their phones.

 Very quickly, the boys had validated Hoka One One, from their ‘Googling’, as being a young entity but the most rapidly growing running shoe company in the USA and they knew all sorts of other information. But the face-to-face conversation with these teens didn’t grow that much, as each of them entered and then left the conversation with no questions, just recourse to Google – they had all that they needed from their phones. 

 The thought of interacting with an actual Hoka employee, and a high-level one at that, seemed to pass over their heads. My colleague was sufficiently intrigued to ask them, “How many times do you Google?”, expecting an answer of several times a day but they conferred and agreed that it was 10-20 times an hour.

 This appears to be very different from how much teens use their smartphones for messaging, voice calls and the time. The British newspaper, The Daily Mail, published research in October 2013 that put an individual’s phone usage, unlocking and checking it, at an average of 110 times a day, with actual usage of 23 times a day for messaging, 22 times for voice calls and 18 times to get the time. No mention of Google, or other search engines. 

 I have noticed the ‘Google phenomenon’ with several of the athletes I coach. Away from the track, they look to their phones to provide them with the information they need and for confirmation that stated fact is ‘actual’ fact. But as Abraham Lincoln so succinctly stated, “You shouldn’t believe everything you read on the internet.”

 This search phenomenon doesn’t appear to be a lack of respect for the coach but a greater trust in the technology of the day. It is a reflection of the old quote, “If it's not in the computer, it doesn't exist.” Nor, is this distinction between information, knowledge and wisdom new. In 1835, Alfred, Lord Tennyson included in his poem, Locksley Hall, the lines, “Knowledge comes, but wisdom lingers.” This thought was echoed by T. S. Eliot in 1934 with, before the computer age, Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?”

 When teens and young people would rather obtain information and connect with their friends through messaging / texting and social media on mobile devices than through face-to-face communication it has inherent and implicit implications for the trust within the coach-athlete communication and relationship. This dynamic development in information access and communication is a challenge each and every coach will have to confront, to find their personal solution.

 Dr. Larry Rosen, a Professor of Psychology and an internationally recognized expert in the ‘Psychology of Technology’, offers valuable insights and advice for breaking the ‘IT lock’ on our athletes’ brains.  Dr. Rosen states, “Our brains have a specialized mechanism, called the Default Mode Network, which has been appraised as being operational during daydreaming, mind wandering and other non-task-oriented behaviors.”  If you are constantly and actively making decisions about what to do through a smartphone or iPad, the DMN will not be activated.

 The importance of this is the DMN is essential, as neuroscientists are beginning to understand, in keeping your mind focused. As many of us have previously intuited, neuroscientists have begun to show evidence that interactions with technology over-stimulate your brain in a certain direction.

 Dr. Rosen goes as far as prescribing IT exposure for the developing brain. “I tell parents that children need to use technology at a ratio of 1 to 5 meaning that for every minute of tech use there should be an equivalent 5 minutes of time spent doing something else including talking to people, interacting with toys that promote creativity (and mind wandering) and doing activities that calm an overactive brain.”

 He continues, “As the child gets older, the ratio starts to change and around the time your child is a preteen the ratio is usually about half and half. When technology becomes more prevalent in the teen school and social life that ratio flips to 5 to 1 with teens still needing time away from technology but also needing to connect with their schoolwork and their virtual social worlds.” For those of us coaching athletes into their twenties, we are seeing more ‘extended adolescence’ and wonder whether this is a partial consequence of their current IT upbringing.

 No consistent definition of ‘extended adolescence’ or ‘prolonged adolescence’ exists in published research around the world. A number of different terms can be found in both academic literature and popular culture to describe similar and overlapping concepts. But the term ‘extended adolescence’ is mostly used in the media and in daily interactions. It describes a prolonged developmental phase of adolescence before reaching adulthood. 

 Basically, individuals in their twenties are taking longer to ‘grow up’ and move into the traditional adulthood, with some making this delayed move well into their 30s. Many reasons have been proposed for this developmental shift including economics but technology and social media are frequently identified as the major contributors. A consequence of this for adolescents of all ages is the restricted, or absent, time, spent with adult role models.

This is where the effective coach can play a fundamental role in assisting his or her athletes’ social and performance development by providing a strong face-to-face communication, that provides an appropriate role model, within environments that are created to optimize experiential learning and problem-solving. 

 Certainly, the world of 24/7/365 mobile IT access and social media is here to stay, and one thing we can be sure of is that it will continue to change and change at an ever-increasing rate. As coaches involved with athletes of all ages, we need to be in tune with the IT and communication tools they are using right now. We need to understand how it impacts them, how they think, what they relate to and how they learn, while attempting to create the environment and context where situational competence and wisdom can grow.

 As I have said to the athletes I coach, “Knowledge is knowing tomato is a fruit. Wisdom is not putting it in your fruit salad.” Let’s strive for informed and knowledgeable but wise coaches and athletes.

 Advance Notice: Neuroscientist Adam Gazzaley and psychologist Larry Rosen’s ‘The Distracted Mind’, the first brain book to approach the topic from both the psychological and the brain science perspectives, offering a look at how our increasingly saturated world of technology places potentially harmful demands on our brains, with tested strategies for regaining our ability to focus and attend. The Distracted Mind’ will be released in Fall 2015.

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Timing: the ignored factor in training and performance: chronotyping and chronotraining.

We always assumed that in taking medication it would not matter when you take the pill: morning, afternoon or evening.
But science proved us wrong: chronopharmacology is a relative new branch of science in which the timing of application of a medication is studied. Chronopharmacology is a new branch at the tree of chronobiology, the study of the rhythms in biology. An even newer branch is chrononutrition, which basically studies what the optimal timing is for food or nutritional supplements. Click on the rectangle to access the URL below it for graphic.

Description: iracadian rhythm of the body clock

Ciracadian rhythm of the body clock  http://helpingthebesttogetbetter.com/?p=873

But why is there no chronotraining which would research the effects of different times of training in relation to the adaptation to training. In other words, it would answer the question: does it matter when I train?
And I can answer that question for you now: YES, it does……and probably to quite a large extent.

 
This might not be interesting for the recreational athlete, but for the elite athlete it is, In the end it might make a huge difference in efficiency of training, progress and performance. Since the elite athlete should be looking for that very small margin making the difference between winning and losing, between success and failure, between gold and silver.

One simple factor might already help us here: it’s called chronotyping. Are you a morning-type or an evening-type, a lark or an owl?  Do you wake up fresh and sparkling, full of energy and wanting to train before breakfast? Or do you need time to wake up, warm-up and preferably train late in the afternoon. And of course there are people to whom it does not make a difference when they feel best, no extreme morning- or evening-types.


A simple guideline from experience and theory: train when you feel best.
The exception to this rule is when you are preparing from a tournament or for competitions at a certain given time. It would not be smart to always train in the evening while all of a sudden you have to go through qualification rounds in the morning or always train in the morning while your competition is late in the evening. You might have trouble adapting in time to perform at your best at a time that your body and mind aren’t used to.

Description: oment-time curves at different time of the day (Pereira and Machado)
Moment-time curves at different time of the day (Pereira and Machado) http://helpingthebesttogetbetter.com/?p=873
I used to coach an elite female athlete who was an extreme morning-type, waking up in the morning and ready to go! And during day time you could sense and measure her energy slowly disappearing. At the other hand, in the same period I used to coach an Italian athlete who was rather an evening type: waking up late, go for a late and small breakfast: coffee and a roll, then relax, wait for lunch, relax and train in the late afternoon, seeming to gain more energy as the day progressed. Since I believed in chronotyping, I coached them at separate times of the day. The first mentioned in the morning and the second one in the evening. It made my working days longer, but it was worth it!
Implementation of this is not always as easy as shown above.


First of all many coaches deal with teams and we can’t just train every player at a different time. Secondly, we also depend on the availability of the facilities, suppose you’re a morning-type but the weight room is only available in the afternoon.

But still those who coach individual athletes have to think about chronotyping since a lot of effort and money is spent on increasing the small improvements in equipment, nutrition, training methods, etc. Training at the right time of the day, for that athlete might be even more efficient.


It’s not only the time of the day, but also the week of the month, think about the menstrual cycle of female athletes,. And also the months of the year, since adaptation to training is different in summer and winter, probably due to the effect of sunlight and the impact on the hormonal systems.


There are even shorter cycles like ultradian cycles, e.g. the BRAC or Basic-Rest-Activity-Cycle of approximately 90-120 minutes. It’s probably something we are all unconsciously familiar with e.g. in case of attention span in students or the duration of a workout.

Description: ltradian rhythm: the BRAC (E.L.Rossi  -The 20 Minute Break 
Ultradian rhythm: the BRAC (E.L.Rossi -The 20 Minute Break http://helpingthebesttogetbetter.com/?p=873
Now how do you know the chronotype of an athlete?

1.    ask, observe, recall or measure when the athlete is performing at his/her best in morning time or evening time, one can look at training data like times, distances, weights, points
2.     do the Horne or the Munich Morningness-Eveningness Questionaire or MEQ

In the past a lot of research has been done on the influence of time on mental and physical performance e.g. in case of shift work, sleep deprivation and jet-lag in industrial or military setting.
Also in Russia and the former GDR sport scientists have spend time to look at this, but in the West this factor seems to be ignored.


Now, like stated above, research is catching up again and in the medical field and in biology we start to see the impact of optimal timing of interventions. How long will it take before we in sports performance will pick this up too?  My guess…too long!

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BELOW IS A WELL-WRITTEN ARTICLE WHICH EXPLAINS THE BRAC OR BASIC REST TO ACTIVITY RATIO IN A SIMPLE AND EASY TO UNDERSTAND MANNER.  BELOW THE TITLE YOU WILL FIND THE URL TO ACCESS A WHOLE WEBSITE DEDICATED TO INFORMATION  ON SLEEP AND POLYPHASIC SLEEP INFORMATION.---------------------

Basic Rest and Activity Cycles

“To put it simply, fast brainwaves correspond to states of alertness and focus. Slower brainwaves correspond to states of imagination, daydreaming, or simply sleepiness.
It turns out your brain needs to go into the “slow” state once in a while. Staying 100% focused for several hours straight is unsustainable, if not flat out impossible.

Each brain cell uses sodium and potassium ions for electrical signals. After several minutes (or hours) in fast brainwave states, the sodium and potassium ions become “depleted” (for lack of a better word).
Studies have shown that the brain can restore the sodium/potassium balance by going into slow brainwave states.
Your body comes designed with a clever mechanism called the “ultradian rhythm”, which is also known as the “Basic Rest and Activity Cycle” or BRAC.

The BRAC repeats itself every 90-120 minutes. During the first half of the BRAC your brain is in a fast brainwave state. You feel focused and alert. During the last half, your brainwaves start to slow down. And for the last 20 minutes of the BRAC, you will feel daydreamy, and perhaps a bit tired. This is good, because it’s a sign your brain is restoring the sodium/potassium balance, so that once the 20 minutes of rest are up, you’ll be able to rebound back into fast brainwaves states.

As you’re reading this right now, you are transitioning through a high or a low of your BRAC. If you feel focused and alert, you’re probably in the first 70-100 minutes of the cycle. If you feel daydreamy and are unable to focus, you might be in the last 20 minutes.

“Understanding this Basic Rest and Activity Cycle is one of the key elements to unlocking your brain’s potential and sustaining mental energy levels throughout the day.” – Optimal Sleep Series #6
You can take advantage of your natural undulations in wakefulness. This is actually the origin of polyphasic sleep, physiologically. When people are at leisure or in a state of extreme stress they will naturally take naps when there is a drop in wakefulness.

When you are sleeping your body’s BRAC will manifest itself as stages of sleep. Instead of increasing in brain wave frequency over the first half of the cycle it will decrease in brain wave frequency (going from light to deep sleep) then rise and finish with a period of REM sleep.

The uberman schedule is the prime example of the Basic Rest and Activity Cycles in action under stress. The ultradian rhythm locks in at 120 minutes and after some learned behaviour can expand out into multiples of this time, 240 minutes (and in cases such as everyman, 360-390 minutes).

Hopefully this helps you understand the origin of the 4 hour cycle, as 4 hours is two 2 hour BRACs.
You can lock your ultradian rhythm into any length within the natural BRAC range, so a 4 hour cycle is not the only cycle you can have. You could train yourself to have a 3h cycle (2x 90 min BRACs), or a 3.5h cycle (2x 105 min BRACs) quite naturally.

The brain transits from a Beta frequency state to an Alpha state at the end of each BRAC, and if you use certain techniques, such as meditation, or WILD, or even just closing your eyes for sleep, you can further sink into slower frequency brain-wave states, or instead transition into REM. This may seem like an article of obvious statements, but it paves the way to further investigation into the science of polyphasic sleep!

Sunday, September 14, 2014

The Forgotten Training Methods: Eat, Drink & Sleep for High Performance


Although I have posted recent blogs on the positive benefits of SLEEP, RECOVERY and DIET, I feel compelled to follow up all the “scientific or technical” data that I have piled into each of the blogs in order TO SIMPLIFY the most important messages regarding improving performance.

As the American Academy of Pediatrics recommends, the best guide for proper hydration IS TO DRINK WATER WHEN YOU ARE THIRSTY.  How simple can we make this? Let thirst be your invitation to drink fluids and, in most cases, just plain old water is best! Despite the massive marketing and advertising of Sports Drinks/ Energy Drinks, water is THE BEST in most cases.

Obviously there is a vast difference in the needs of triathletes competing over durations lasting from 2+ to over 12 hours and 10 year-olds playing an hour of soccer with a half-time break. The body can store enough glycogen in the muscles and liver to supply anywhere from 1.5 to 2+ hours of exercise, depending on intensity levels so games or exercise lasting and hour or less can rely on PLAIN OLD WATER to hydrate with THIRST being the guide for intake.

This is not just my personal opinion. That is why I urge you to read the articles I have attached to this post. I would love to bring up the fact that NO ATHLETE HAS EVER DIED OF DEHYDRATION. Some have died due to heat stroke, etc. which has to do with body core temperature rising too high, too fast. There has, however, BEEN NUMEROUS DEATHS RELATED TO OVERHYDRATION. I am bringing this up to encourage parents and young athletes to listen more to what doctors are recommending than to sports events, teams and competitions THAT ARE SPONSORED BY SPORTS DRINKS.

Proper pre-training or pre-competition meals and thirst driven hydration with simple water WILL benefit young athletes more so than eating pre-game meals AND pouring down “sugared” liquids before, during and after competitions with the idea that THEY ARE HYDRATING!!!

SLEEP, ALONG WITH DIET/HYDRATION is a major part of RECOVERY.

Recovery is 50% of ANY training program. Here is a quote that best sums up the importance of RECOVERY AND SLEEP from A LIFE WITHOUT LIMITS, which was written by MULTIPLE WORLD IRONMAN TRIATHLON CHAMPION Chrissie Wellington: “ I would go so far as to describe recovery as the fourth discipline of a triathlete. “I realize it is not the tactual sessions of swim, bike and run that make you fitter, IT IS THE PERIOD YOU SPEND RECOVERYING IN BETWEEN, DURING WHICH YOUR BODY ADAPTS AND REGENERATES.” “That’s why I say that I train 24.7---recovery IS training. It’s the most important part of it, in fact.

Since sleep loss or deprivation can have significant effects on performance, motivation, perception of effort and cognition (cognitive skills) as well as numerous other biological functions. Monitoring sleep-quality and quantity CAN BE USEFUL FOR EARLY DETECTION AND INTERVENTION BEFORE SIGNIFICANT PEFORMANCE AND HEALTH DECREMENTS ARE OBSERVED..

A SIMPLE method of monitoring internal loads that could detect the effects of sleep deficiency on health and performance in the classroom and athletic arena is the use of a DAILY DIARY. This Diary should be a record that indicates hours of sleep and perceived sleep quality. With the advancements in technology it is possible to use ACTIGRAPHY to monitor sleep.

Actigraphy involves a wrist watch device that provides data on bedtime, wake time, time taken to fall asleep (known as sleep on-set latency), wake during sleep, and sleep efficiency (estimate of sleep quality) in order to provide information on sleep routines and as a monitor for coaches and athletes to assess whether or not they are getting the proper ratio of sleep to training.

In my next Blog, I will introduce the importance of CHRONOTYPING to training and performance. NOW THAT IS NOT SO SIMPLE….until then, let thirst be your guide, reacquaint yourself to H2o and take those “power naps” to supplement nights of inadequate sleep.

 

 

PLEASE READ THE ARTICLES BELOW…hype, hydration or HAVE they become the same?

 

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Sickly-sweet deals at the Little League World Series [Commentary]

Some of the products sponsoring kids sports aren't health for children

August 18, 2014
The Little League World Series opened in Williamsport, Penn., last week. This year, the vital statistics are about the same as last year and the year before: 10 days, 30 games, 16 teams representing the U.S. and eight countries around the globe. And this year, a rarity: A U.S. team (from Philadelphia) whose star 13-year-old also happens to be a girl.

There are more numbers, and though they probably won't be mentioned on ESPN, they matter, too. There are 21 "national sponsors" listed on the Little League Baseball website. These are corporations that pay sizable sums for the right to hitch their products to the wholesome Little League brand — products like Heinz ketchup, Subway sandwiches and Gatorade, the ubiquitous sports-drink brand.
Gatorade's deal is especially sweet. It supplies the drinks that will be served to players in the dugouts throughout the World Series. Talk about a sports marketer's dream: It's the ultimate product placement on the biggest stage in youth sports.
  • Related
  • The youth sports machine [Commentary]
  • Protect children in youth sports [Commentary]
  • High school football: a dangerous game [Commentary]
  •  
The money extracted from Gatorade and companies like it helps Little League to pay the bills. But there's something disquieting about the relationship. And the more you know about kids and health, the more disquieting it becomes.

Too many kids in organized sports are consuming sports drinks.

Your child's pediatrician probably would offer that advice if you asked. In 2011, America's children's doctors actually put that opinion in writing, collectively weighing in on the side of water over sports drinks for most situations. The recommendation came from the American Academy of Pediatrics, in a clinical report titled "Sports Drinks and Energy Drinks for Children and Adolescents: Are they Appropriate?"

"For the average child engaged in routine physical activity, the use of sports drinks in place of water on the sports field or in the school lunchroom is generally unnecessary," the report noted. Water, it said, is "generally the appropriate first choice for hydration before, during and after most exercise regimens."
Sports drinks are more than just not needed. They can harm kids. According to the AAP report, many sports drinks contain high levels of sugar. If they are consumed too often in sports and with meals, they can lead to problems that plague a lot of kids: dental decay, weight control issues, even childhood obesity.

The AAP isn't anti-sports drink. It acknowledges that these beverages have their place. It's just highly limited. They're appropriate when kids are "engaged in prolonged vigorous sports activity — primarily to rehydrate and replenish carbohydrates, electrolytes and water lost during exercise." The routine stuff that happens most evenings and weekends at the neighborhood field or gym does not meet that standard. (Energy drinks such as Red Bull and Monster should never be used by children, the report states.)

It would be unfair to single out Little League for accepting dollars from the snack-food and sports-drink industrial complex. Many national youth-sports organizations are doing the same. USA Football, the governing body of youth football, has its own deal with Gatorade. (Gatorade is an advertiser on, of all things, USA Football's "Health and Safety" blog.)

In fact, the issue is much broader. With more than 40 millions kids playing in the U.S., lots of companies are throwing money at youth sports to lock up different sorts of real estate. (While Gatorade has the dugouts this week in Williamsport, Kellogg's Frosted Flakes actually has its name appended to the iconic world series itself.)

"The problem is that most of the food and beverages marketed and sold in these settings are not healthy for kids or their families," said Toben Nelson, an epidemiologist at the University of Minnesota who has studied the eating habits of youth athletes.

In the past, I've spoken several times with Steve Keener, Little League Baseball's CEO. The conversation hasn't varied too much on this issue. I ask whether Little League has qualms about taking money from companies that make stuff that might not be good for kids. Mr. Keener responds that he doesn't look at it that way, pretty much as he told the Harrisburg Patriot-News last month: "I will never apologize or be ashamed of generating revenue to support this organization. What I would be ashamed of is if we did not use it the right way."

We all agree that someone has to pay the bills for kids' sports. As we watch the home-run balls fly this week in Williamsport, let's think about who's picking up the tab now and at what cost to children.
Mark Hyman is an assistant professor of management at the George Washington University. He is the author of three books on the problematic state of youth sports. His email is mhyman@gwu.edu; Twitter: @gwsportsprof and @sportsparents.

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The following URL: is yet another source of information on the dangers of overhydrating that continues to go unheeded as the marketing emphasis on promoting “sports” and “energy” drinks continues to grow.  http://www.amazon.com/Waterlogged-Serious-Problem-Overhydration-Endurance/dp/145042497X

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Georgia High School Football Player Dies after Overhydrating

News Release: Associated Press
August 11, 2014
DOUGLASVILLE, Ga. (AP) -- A Georgia high school football player is dead after drinking too much fluid during practice.
Relatives of 17-year-old Zyrees Oliver had him removed from life support early Monday in a hospital in Marietta. He had no brain activity.
Oliver was declared dead a short time later.
Oliver played football at Douglas County High School west of Atlanta.
Relatives say the youth complained of cramping during football practice on Tuesday. Aunt Tammy Chavis says the teen drank two gallons of water and two more gallons of Gatorade.
Oliver's mother picked him up because he couldn't drive, and he later collapsed at home and was taken to the hospital by helicopter.
Relatives say doctors told them Oliver suffered massive swelling around the brain from over-hydration.
The coroner says an autopsy is planned.
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Drinking too much water can be fatal to athletes

September 2, 2014
Loyola University Health System

Summary:
The recent deaths of two high school football players illustrate the dangers of drinking too much water. Exercise-associated hyponatremia can cause muscle cramps, vomiting, seizures and unconsciousness.


The recent deaths of two high school football players illustrate the dangers of drinking too much water and sports drinks, according to Loyola University Medical Center sports medicine physician Dr. James Winger.
Over-hydration by athletes is called exercise-associated hyponatremia. It occurs when athletes drink even when they are not thirsty. Drinking too much during exercise can overwhelm the body's ability to remove water. The sodium content of blood is diluted to abnormally low levels. Cells absorb excess water, which can cause swelling -- most dangerously in the brain.

Hyponatremia can cause muscle cramps, nausea, vomiting, seizures, unconsciousness, and, in rare cases, death.

Georgia football player Zyrees Oliver reportedly drank 2 gallons of water and 2 gallons of a sports drink. He collapsed at home after football practice, and died later at a hospital. In Mississippi, Walker Wilbank was taken to the hospital during the second half of a game after vomiting and complaining of a leg cramp. He had a seizure in the emergency room and later died. A doctor confirmed he had exercise-associated hyponatremia.

And in recent years, there have been more than a dozen documented and suspected runners' deaths from hyponatremia.

Winger said it's common for coaches to encourage athletes to drink profusely, before they get thirsty. But he noted that expert guidelines recommend athletes drink only when thirsty. Winger said athletes should not drink a predetermined amount, or try to get ahead of their thirst.
Drinking only when thirsty can cause mild dehydration. "However, the risks associated with dehydration are small," Winger said. "No one has died on sports fields from dehydration, and the adverse effects of mild dehydration are questionable. But athletes, on rare occasions, have died from over-hydration."
Winger is co-author of a 2011 study that found that nearly half of Chicago-area recreational runners surveyed may be drinking too much fluid during races. Winger and colleagues found that, contrary to expert guidelines, 36.5 percent of runners drink according to a present schedule or to maintain a certain body weight and 8.9 percent drink as much as possible.

"Many athletes hold unscientific views regarding the benefits of different hydration practices," Winger and colleagues concluded. Their study was published in the British Journal of Sports Medicine.